Juvo

At JUVO, our logo design represents our commitment to creating meaningful change.

Role

Art Director

Industry

Health & Fitness

Duration

3 months

Foundation, Strategy, and Visual Identity

The project commenced with a comprehensive usability audit of the JUVO app, employing heuristic analysis, user interviews, and performance data to identify pain points in navigation, goal tracking, and social engagement. At the same time, I laid the groundwork for JUVO’s new brand identity—exploring voice, tone, and visual language to align with the brand’s mission of empowering progress and motivation.

Building on those insights, I developed a comprehensive design strategy paired with a complete visual rebrand. The new brand identity was built from the ground up: a fresh color palette inspired by energy and movement, modern typography with personality, and iconography that emphasized clarity and motivation. This phase also included streamlining the user journey and structuring a roadmap that balanced quick usability wins with long-term brand growth.

To ensure consistency across all touchpoints, I built a modular design system that unified JUVO’s visual language—from typography and color palette to buttons, grids, and iconography. I also developed a comprehensive set of brand guidelines that defined voice, tone, imagery, and usage rules, making it easy for both internal teams and external collaborators to create brand-aligned materials across platforms. This system became the foundation for scalable design, empowering the brand to evolve without losing its identity.

Foundation, Strategy, and Visual Identity

Prototyping, Digital Experience, and Launch

I reimagined the app’s core flows and interfaces through wireframes and high-fidelity prototypes built in Adobe XD, tailored for fitness-focused users seeking simplicity and inspiration. The interface came to life through vibrant visuals, goal-oriented UX, and thoughtful microinteractions that reduced friction and sparked momentum.

To extend the brand online, I created JUVO’s official website—a responsive, elegant, and conversion-focused experience that communicates JUVO’s mission while feeling human, empowering, and dynamic. Once the design system and visual identity were finalized, I collaborated closely with developers to ensure a smooth implementation across the app and website. Assets were delivered with scalable design tokens, responsive layouts, and detailed interaction guidelines.

The website launched in sync with JUVO’s updated app, presenting a unified brand presence that elevated user trust and engagement from day one.

Outcomes

The redesigned JUVO experience received enthusiastic feedback from users, who praised its intuitive navigation, bold visual identity, and features that made goal tracking feel personal and motivating. The end-to-end project—from strategy and branding to interface and website—was not only a creative milestone but also a defining learning experience. It deepened my approach to human-centered design and reinforced how thoughtful design choices can drive behavior, strengthen brand loyalty, and boost user retention.