Meno Coffee – Brand Identity & Visual Concept

Designing a Contemporary Coffee Brand in München

Role

Art Director – Branding & Visual Communication

Industry

Food & Beverage / Hospitality

Duration

4 months

Content & Concept

For Meno Coffee, a new café concept in München, I developed a complete brand identity that balances modern minimalism with a warm, inviting atmosphere. The project focused on creating a visual language that communicates quality, comfort, and community—through logo design, typography, and a cohesive color palette.

Content & Concept

For Meno Coffee, a new café concept in München, I developed a complete brand identity that balances modern minimalism with a warm, inviting atmosphere. The project focused on creating a visual language that communicates quality, comfort, and community—through logo design, typography, and a cohesive color palette.

meno pack

meno pack

meno pack

meno pack

meno pack

meno pack

Execution & Impact

The identity was applied across packaging, menus, signage, and digital platforms, ensuring a consistent brand experience. Clean layouts and subtle textures reinforced the café’s contemporary yet cozy character. The branding helped position Meno Coffee as a distinctive destination in München’s competitive coffee scene.

cup

cup

cup

city light

city light

city light

tote bag

tote bag

tote bag

Reflection

This project highlighted how thoughtful design can shape customer perception and create a sense of belonging. By blending clarity with warmth, the Meno Coffee identity became more than visuals—it became part of the café’s daily ritual and community presence.

Reflection

This project highlighted how thoughtful design can shape customer perception and create a sense of belonging. By blending clarity with warmth, the Meno Coffee identity became more than visuals—it became part of the café’s daily ritual and community presence.

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Nik Vokshi

© 2025 by Nik Vokshi

Nik Vokshi

© 2025 by Nik Vokshi

Nik Vokshi

© 2025 by Nik Vokshi

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